Our History
Setu was founded in 2017 by
Nihaal and Trisha Mariwala,
but the story of the company goes back centuries. It's been something of a journey to get where we are today, and we've learned a lot on the way.
1857
1900
1924
1984
1989
2004
2017
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1857
The Mariwala family’s first foray into the world of spices. Kanji Morarji, Nihaal’s great-great-grandfather, produced bags that were used to package and ship pepper and other spices.
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1900
Morarji's son, Vallabhdas Vasanji, chose to dive deeper into the spice trade and became a trading agent on the docks of Mumbai.
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1924
Under Vasanji, the company grew from trading spices to sourcing, growing, and manufacturing them. Pepper was their primary breadwinner, hence the family name: ‘Mari’ means ‘pepper’ and ‘wala’ here means ‘person’.
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1984
Fast forward to the latter half of the 20th century. Nihaal’s father, Sanjaya Mariwala, realised that Indian spices were being used in food, but their health benefits were being overlooked.
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1989
The West slowly realized that India contained a trove of high-quality natural spices, and they wanted in. Sanjaya began exporting spices to North America.
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2004
Sanjaya founded his own nutraceuticals company, OmniActive, to provide customers with natural and innovative solutions to simple, self-diagnosable problems.
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2017
Nihaal who worked with his dad, Sanjaya for a decade, and Trisha, who perfected the art of selling books on Amazon, founded Setu.
The Present
but the story of the company goes back centuries. It's been something of a journey to get where we are today, and we've learned a lot on the way.
We know that being healthy isn’t easy.
Avoiding screens isn’t easy. Falling asleep on time isn’t either. Going to that morning workout, getting that dental checkup, spending enough time in the sun, reading through an ingredients list and hoping that pill in your hand won’t grow you a tail if you swallow it... None of it is easy.
The Experts
They’re great at science and even better at common sense, which is why we recommend discussing your health status and goals with them before you buy a Setu product. They’re terrible salespeople, so they won’t sell you anything you don’t need.
Dr. Hetal Pal
A PhD. in Food, Nutrition, and Dietetics, coupled with an extensive research experience on modern day problems makes Dr. Hetal well-versed in patient counselling.
Krushali Rajani
Backed by an MSc. in Clinical Nutrition and Dietetics, Krushali is currently leading the quiet revolution in the impact of lifestyle dietary changes on health.
Elizabeth Bangera
Armed with an MSc. in Food, Nutrition, and Dietetics, Elizabeth wears many hats and is skilled in everything from weight loss to diabetes and cardiac care management. era
The Leaders
Nihaal Mariwala
Our CEO & Founder, Nihaal is revolutionizing the supplement industry by creating high quality, plant-based solutions, personalized for our hectic 21st century lifestyles.
Arjun Shah
With an MBA in Strategy & Marketing, coupled with 11+ years of experience, Arjun is our Chief Growth Officer, leading Setu's Growth and Marketing Team towards success and recognition.
Abir Mukherjee
By creating customized products tailored to modern life, Abir aspires to pave the way for sustainable wellbeing. As COO, he heads Lead Business Operations, and has a B. Tech. Mechanical, PGDIM.
Rishi Bhojnagarwala
With 21+ years of experience in the e-commerce, health-tech & food-tech industries, Rishi has a vast reserve of knowledge in almost every field. As CPO, he leads an array of segments, including Product Development, Customer Experience, Tech Operations & Strategic Partnerships.
Ruhi Jhalaria
Our CFO, Ruhi, has worked for a whopping 15+ years in the FMCG and Industrial Automation & Gas industries. Her expertise lies in setting up finance operations, performance & working capital management, along with cost-reduction functions.
Nihaal Mariwala
Arjun Shah
Abir Mukherjee
Rishi Bhojnagarwala
Ruhi Jhalaria
The Leaders
Nihaal Mariwala
Our CEO & Founder, Nihaal is revolutionizing the supplement industry by creating high quality, plant-based solutions, personalized for our hectic 21st century lifestyles.
Arjun Shah
Our Medical Advisory Board includes a wide group of specialists, here to ensure that your health assessment and our recommended products are based on the latest scientific studies and findings.
Abir Mukherjee
Our Medical Advisory Board includes a wide group of specialists, here to ensure that your health assessment and our recommended products are based on the latest scientific studies and findings.
Rishi Bhojnagarwala
With 21+ years of experience in the e-commerce, health-tech & food-tech industries, Rishi has a vast reserve of knowledge in almost every field. As CPO, he leads an array of segments, including Product Development, Customer Experience, Tech Operations & Strategic Partnerships.
Ruhi Jhalaria
Our CFO, Ruhi, has worked for a whopping 15+ years in the FMCG and Industrial Automation & Gas industries. Her expertise lies in setting up finance operations, performance & working capital management, along with cost-reduction functions.
Hear from our employees!
Setu is an amazing company that really cares about its employees, helping each one of us grow. All my ideas and inputs are always welcome and appreciated. The team is just fantastic.
Skin
I needed a good platform to explore my skills and knowledge – and Setu has offered the best space for this. I’ve had opportunities to learn new things in a positive work environment. Collaborative colleagues, and there’s a lot of work-life bala...
Love the workplace flexibility and business transparency. A company that inspires me, a health supplements domain that I feel passionate about, a position that challenges me, and a management team that empowers me.
Setu is an amazing company that really cares about its employees, helping each one of us grow. All my ideas and in...
I needed a good platform to explore my skills and knowledge – and Setu has offered the best space for this. I’ve h...
Love the workplace flexibility and business transparency. A company that inspires me, a health supplements domain ...
People are talking
“Packed with lutein, which protects the eye from blue light, and improves visual memory and cognitive function, too.”
Packed with lutein, which protects the eye from blue light, and improves visual memory and cognitive function, too.
Setu is a homegrown, digitally native online brand that aims to provide high-quality, scientifically validated, natural solutions to enhance the quality of life
The solutions are crafted to strengthen body functions to solve and check conditions caused by present-day lifestyles.
