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About Us

We're here to make nutrition personal. Our team is made up of scientific brains and storyteller hearts, with a wide range of backgrounds and competencies. Our passions range from wellness, to art, e-commerce and more, but we all share an inspiration to make the world a healthier place.

Our History

Setu was founded in 2017 by
Nihaal and Trisha Mariwala,

but the story of the company goes back centuries. It's been something of a journey to get where we are today, and we've learned a lot on the way.

1857

1900

1924

1984

1989

2004

2017

  • 1857

    The Mariwala family’s first foray into the world of spices. Kanji Morarji, Nihaal’s great-great-grandfather, produced bags that were used to package and ship pepper and other spices.

  • 1900

    Morarji's son, Vallabhdas Vasanji, chose to dive deeper into the spice trade and became a trading agent on the docks of Mumbai.

  • 1924

    Under Vasanji, the company grew from trading spices to sourcing, growing, and manufacturing them. Pepper was their primary breadwinner, hence the family name: ‘Mari’ means ‘pepper’ and ‘wala’ here means ‘person’.

  • 1984

    Fast forward to the latter half of the 20th century. Nihaal’s father, Sanjaya Mariwala, realised that Indian spices were being used in food, but their health benefits were being overlooked.

  • 1989

    The West slowly realized that India contained a trove of high-quality natural spices, and they wanted in. Sanjaya began exporting spices to North America.

  • 2004

    Sanjaya founded his own nutraceuticals company, OmniActive, to provide customers with natural and innovative solutions to simple, self-diagnosable problems.

  • 2017

    Nihaal who worked with his dad, Sanjaya for a decade, and Trisha, who perfected the art of selling books on Amazon, founded Setu.

The Present

but the story of the company goes back centuries. It's been something of a journey to get where we are today, and we've learned a lot on the way.

We know that being healthy isn’t easy.

Avoiding screens isn’t easy. Falling asleep on time isn’t either. Going to that morning workout, getting that dental checkup, spending enough time in the sun, reading through an ingredients list and hoping that pill in your hand won’t grow you a tail if you swallow it... None of it is easy.

The Experts

They’re great at science and even better at common sense, which is why we recommend discussing your health status and goals with them before you buy a Setu product. They’re terrible salespeople, so they won’t sell you anything you don’t need.

Dr. Hetal Pal
Dr. Hetal Pal

A PhD. in Food, Nutrition, and Dietetics, coupled with an extensive research experience on modern day problems makes Dr. Hetal well-versed in patient counselling.

Krushali Rajani
Krushali Rajani

Backed by an MSc. in Clinical Nutrition and Dietetics, Krushali is currently leading the quiet revolution in the impact of lifestyle dietary changes on health.

Elizabeth Bangera
Elizabeth Bangera

Armed with an MSc. in Food, Nutrition, and Dietetics, Elizabeth wears many hats and is skilled in everything from weight loss to diabetes and cardiac care management. era

The Leaders

Nihaal Mariwala

Our CEO & Founder, Nihaal is revolutionizing the supplement industry by creating high quality, plant-based solutions, personalized for our hectic 21st century lifestyles.

Arjun Shah

With an MBA in Strategy & Marketing, coupled with 11+ years of experience, Arjun is our Chief Growth Officer, leading Setu's Growth and Marketing Team towards success and recognition.

Abir Mukherjee

By creating customized products tailored to modern life, Abir aspires to pave the way for sustainable wellbeing. As COO, he heads Lead Business Operations, and has a B. Tech. Mechanical, PGDIM.

Rishi Bhojnagarwala

With 21+ years of experience in the e-commerce, health-tech & food-tech industries, Rishi has a vast reserve of knowledge in almost every field. As CPO, he leads an array of segments, including Product Development, Customer Experience, Tech Operations & Strategic Partnerships.

Ruhi Jhalaria

Our CFO, Ruhi, has worked for a whopping 15+ years in the FMCG and Industrial Automation & Gas industries. Her expertise lies in setting up finance operations, performance & working capital management, along with cost-reduction functions.

Nihaal Mariwala

Arjun Shah

Abir Mukherjee

Rishi Bhojnagarwala

Ruhi Jhalaria

The Leaders

Approved and verified by global experts

Nihaal Mariwala

Our CEO & Founder, Nihaal is revolutionizing the supplement industry by creating high quality, plant-based solutions, personalized for our hectic 21st century lifestyles.

Approved and verified by global experts

Arjun Shah

Our Medical Advisory Board includes a wide group of specialists, here to ensure that your health assessment and our recommended products are based on the latest scientific studies and findings.

Approved and verified by global experts

Abir Mukherjee

Our Medical Advisory Board includes a wide group of specialists, here to ensure that your health assessment and our recommended products are based on the latest scientific studies and findings.

Approved and verified by global experts

Rishi Bhojnagarwala

With 21+ years of experience in the e-commerce, health-tech & food-tech industries, Rishi has a vast reserve of knowledge in almost every field. As CPO, he leads an array of segments, including Product Development, Customer Experience, Tech Operations & Strategic Partnerships.

Approved and verified by global experts

Ruhi Jhalaria

Our CFO, Ruhi, has worked for a whopping 15+ years in the FMCG and Industrial Automation & Gas industries. Her expertise lies in setting up finance operations, performance & working capital management, along with cost-reduction functions.

Hear from our employees!

Setu is an amazing company that really cares about its employees, helping each one of us grow. All my ideas and inputs are always welcome and appreciated. The team is just fantastic.

Sandeep Nirban

Financial Controller
2 years

Skin: Renew

Skin: Renew Skin

I needed a good platform to explore my skills and knowledge – and Setu has offered the best space for this. I’ve had opportunities to learn new things in a positive work environment. Collaborative colleagues, and there’s a lot of work-life bala...

Amritha Rao

Lead, Customer Experience
1 year 3 months

Skin: Renew

Skin: Renew Skin

Love the workplace flexibility and business transparency. A company that inspires me, a health supplements domain that I feel passionate about, a position that challenges me, and a management team that empowers me.

Jugal Singh

Associate Director, Digital Product
1+ year

Skin: Renew

Skin: Renew Skin

Setu is an amazing company that really cares about its employees, helping each one of us grow. All my ideas and in...

Sandeep Nirban

Financial Controller
2 years

I needed a good platform to explore my skills and knowledge – and Setu has offered the best space for this. I’ve h...

Amritha Rao

Lead, Customer Experience
1 year 3 months

Love the workplace flexibility and business transparency. A company that inspires me, a health supplements domain ...

Jugal Singh

Associate Director, Digital Product
1+ year

People are talking

“Packed with lutein, which protects the eye from blue light, and improves visual memory and cognitive function, too.”

Packed with lutein, which protects the eye from blue light, and improves visual memory and cognitive function, too.

Setu is a homegrown, digitally native online brand that aims to provide high-quality, scientifically validated, natural solutions to enhance the quality of life

The solutions are crafted to strengthen body functions to solve and check conditions caused by present-day lifestyles.