I Spent 2 Years Upgrading India's Favourite Collagen with this SUPER, SECRET Ingredient (And My Wife Says It's The Best Thing I've Ever Done)
A personal letter from Nihaal Mariwala, Founder of Setu
Dear Friend,
If you're reading this, you probably clicked on an ad about collagen that works in 15 days instead of 90.
And you're probably VERY skeptical. I was too.
But before you close this page, let me share why I, personally, spent 2 years and over ₹3 crores upgrading our bestselling collagen formula – even everyone - my team, my board, and my wife thought I was crazy.
"It Started With a Complaint From My Wife"
Two years ago, my wife Trisha had been religiously taking our Skin: Youthful collagen for 3 months. One evening, she sat me down:
"Nihaal, I love that you created this for me. But honestly? After 90 days, the results are... okay. Just okay. Can't you make something that works faster?"
That stung. Here I was, running one of India's leading nutraceutical companies, and I couldn't even impress my own wife.
What our customers were saying:
"Good product, but takes forever to show results"
"3 months is too long to wait"
"Wish it worked faster"
The Breakthrough That Changed Everything
I became obsessed with finding a solution. Why did collagen take 90 days? Was it just accepted science, or were we missing something?
Then, at a nutraceutical conference in Paris, I met Dr. Valérie Bizot from SEPPIC France. She introduced me to something that made my jaw drop:
CERAMOSIDES™Novel Discovery
Dr. Bizot and her team at SEPPIC France had discovered a unique wheat extract called Ceramosides that performed incredibly effectively at protecting the skin barrier from within.
What I Learned:
The science behind why ceramides are critical for skin health
Dr. Bizot told me that Ceramides form a key part of your skin's protective barrier - and that low ceramide levels directly correlate with moisture loss and pollutant entry into the skin barrier. What's more - ceramide levels decrease by up to 30% after age 30. This shocked me - Trisha has recently crossed the dreaded 3-0. I had a brain wave - PERHAPS, just PERHAPS, ceramides might help improve collagen's performance?
The Science That Made Me Bet ₹3 Crores
Regular Collagen Alone:
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Takes 90 days for results
Slow absorption rate
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Single brick wall (incomplete)
Missing critical binding element
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1X hydration
Minimal moisture retention
Collagen + CERAMOSIDES™:
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Results in 15 days
6X faster than standard formulas
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Brick wall with mortar (complete)
Total skin barrier protection
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4X
4X hydration improvement
Clinically proven moisture retention
Clinical data shows how CERAMOSIDES™ achieves 4X faster hydration in just 15 days compared to standard collagen
Skin moisturization increases by 19% in just 15 days, reaching 27% improvement by day 60
Transepidermal water loss reduced by 13% in just 15 days, demonstrating a stronger skin barrier
The Bricks and Mortar Revolution
Think of your skin like a house:
Ceramides form the "mortar" between skin cells, while collagen provides the structural "bricks"
Without ceramides (left), your skin barrier is weak and leaky. With ceramides (right), your skin forms a strong, protective barrier.
Collagen = Bricks
(structure, firmness, support)
Ceramides = Mortar
(locks everything in place, prevents moisture loss)
Most brands only give you bricks.
We give you both.
Real Transformations, Real People
Vikram, 58
Chennai
"The fine lines around my eyes started disappearing after just 2 weeks"
Priya, 42
Hyderabad
"My under-eye wrinkles visibly reduced in just 15 days!"
Suchitra, 47
Kolkata
"The neck wrinkles that bothered me for years - gone in 45 days!"
Lakshmi, 45
Pune
"My friends asked if I got a treatment done. It was just 3 weeks of this!"
Meera, 45
Delhi
"First time my husband noticed without me asking"
Anjali, 52
Mumbai (Menopausal)
"The tightness was gone in 2 weeks"
Raj, 38
Bangalore
"Unexpected bonus - my beard became fuller!"
Your Transformation Timeline
See Your Transformation Unfold
Real results from a 45-year-old customer showing progressive improvement in skin texture, tone, and radiance
Day 1-7:
Ceramides begin to work
Your skin barrier starts strengthening
Day 7-15:
First visible changes
Improved hydration and subtle glow
Day 15-45:
Dramatic transformation
Fine lines soften, skin tone evens out
Day 45-60:
Hair benefits appear
Reduced hair fall, improved texture
Day 60-90:
Complete transformation
Radiant, youthful skin that turns heads
"Our customers see visible changes by day 15, but the full transformation journey unfolds over 90 days as your skin rebuilds from within."
- Nihaal Mariwala, Founder
What Makes Our Formula Different
| Regular Collagen | Setu Skin: Youthful Original | Setu Skin: Youthful UPGRADED | |
|---|---|---|---|
| Collagen | 5g collagen | 5g marine collagen | 8g marine collagen |
| Special Ingredient | - | - | CERAMOSIDES™ |
| Technology | - | - | Cerafusion™ Technology |
| Results Timeline | 90-day results | 60-90 day results | 15-day visible results |
| Price | ₹899/month | ₹1,299/month | ₹1,649/month |
Inside Every Scoop
Our premium ingredients in their purest form, scientifically measured for the perfect balance in every scoop
Marine Collagen (8g)
60% more than standard supplements
CERAMOSIDES™
Patented French innovation
Vitamin C
Enhances collagen synthesis
Biotin + Hyaluronic Acid
Complete beauty nutrition
Why You Can Trust This
In Partnership With
CERAMOSIDES™ is exclusively developed by SEPPIC, a global leader in cosmetic and pharmaceutical ingredients with over 80 years of expertise.
Money-Back
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Assured
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Clinical Studies
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Your Investment in Transformation
Alternative Options:
Botox: ₹15,000-30,000 per session
Skin boosters: ₹8,000 per vial
Premium serums: ₹3,000-5,000/month
Clinical facials: ₹5,000 per session
DAYS MONEY-BACK GUARANTEE
A Special Offer for Early Adopters
LIMITED TIME OFFER
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✅
25% OFF your first 2 months (Save ₹825)
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✅
FREE consultation with nutritionist
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✅
FREE Nihaal's personal skin & hair guide
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FREE shipping anywhere in India
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30-day money-back guarantee
Your Questions, Answered
Q: How is this different from regular collagen?
A: Regular collagen only provides structure (bricks). Our formula includes CERAMOSIDES™ which acts as mortar, locking in benefits and speeding results from 90 days to just 15.
Q: Why does it work in 15 days?
A: CERAMOSIDES™ strengthens your skin barrier immediately, allowing collagen to work more efficiently. Clinical studies show visible improvements in just 2 weeks.
Q: Is it suitable for vegetarians?
A: The marine collagen is from fish, but CERAMOSIDES™ is plant-based (wheat extract). We're working on a fully vegetarian version.
Q: Can men use this?
A: Absolutely! Clinical studies included 95 men over 35 who reported improvements in skin hydration, hair growth, and even beard density.
You don't have to wait 90 days anymore.
You don't have to accept 'good enough.'
You deserve better. Your skin deserves better.
And now, finally, better is here.
Welcome to the future of collagen.
With warm regards,
Nihaal Mariwala
Founder, Setu
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